需求日漸增加的

PV	PageViews	頁(yè)面訪(fǎng)問(wèn)量
UV	uniquevisitor	網(wǎng)站獨立訪(fǎng)客
CPC	CostPerClick	每點(diǎn)擊付費
CPM	Cost Per Mille	每千次展示付費
CPA	Cost Per Action	每行動(dòng)成本
CPS	Cost Per Sale	每銷(xiāo)售成本
CPD	Cost Per Day	每天成本
EDM	Electronic Direct Marketing	電子郵件營(yíng)銷(xiāo)
PPC	Pay Per Click	單次點(diǎn)擊成本
DSP	Demand-Side Plat form	需求方平臺
TP	Time On Page	頁(yè)面停留時(shí)間
CTR	Click through-Rate	點(diǎn)擊率
CVR	Conversion Rate	轉化率
SEO	Search Engine Optimization	搜索引擎優(yōu)化
SEM	Search Engine Marketing	搜索引擎營(yíng)銷(xiāo)
ARPU值	Average Revenue Per User	用戶(hù)平均收入
ARRPU值	Average Revenue Per Paying User	平均每付費用戶(hù)收入
PUR	Pay User Rate	，付費比率
LTV	Lift Time Value	，生命周期價(jià)值
ROI	retur nonin vestment	投資回報率
KOL	Key Opinion Leader	鍵意見(jiàn)領(lǐng)袖
LBS	Location Based Services	基于位置的服務(wù)
CMS	Content Management System	內容管理系統
UGC	User Generated Content	用戶(hù)創(chuàng )造內容
PGC	Professional Generated Content	專(zhuān)家創(chuàng )造內容
SNS	Social Network Sites	社交網(wǎng)站】
MRD	Market Requirements Document	市場(chǎng)需求文檔
BRD	Business Requirements Document	商業(yè)需求文檔
PRD	Product Requirements Document	產(chǎn)品需求文檔
FSD	Functional Specifications Document	功能詳細說(shuō)明
PSD	Product Specifications Document	產(chǎn)品規格文檔
SRS	Software Requirements Specification
SPU	Standard Product Unit	標準化產(chǎn)品單元
SKU	stock keeping unit(庫存量單位)
PV	Page View	頁(yè)面瀏覽量或點(diǎn)擊量，用戶(hù)每次刷新即被計算一次
UV	Unique Visitor	獨立訪(fǎng)客
GMV	Gross Merchandise Volume	成交總額（一定時(shí)間段內）
CPC	Cost Per Click	按照點(diǎn)擊量收費的推廣方式