電商翻譯常用英文縮寫(xiě)集錦
需求日漸增加的
PV
PageViews
頁(yè)面訪(fǎng)問(wèn)量
UV
uniquevisitor
網(wǎng)站獨立訪(fǎng)客
CPC
CostPerClick
每點(diǎn)擊付費
CPM
Cost Per Mille
每千次展示付費
CPA
Cost Per Action
每行動(dòng)成本
CPS
Cost Per Sale
每銷(xiāo)售成本
CPD
Cost Per Day
每天成本
EDM
Electronic Direct Marketing
電子郵件營(yíng)銷(xiāo)
PPC
Pay Per Click
單次點(diǎn)擊成本
DSP
Demand-Side Plat form
需求方平臺
TP
Time On Page
頁(yè)面停留時(shí)間
CTR
Click through-Rate
點(diǎn)擊率
CVR
Conversion Rate
轉化率
SEO
Search Engine Optimization
搜索引擎優(yōu)化
SEM
Search Engine Marketing
搜索引擎營(yíng)銷(xiāo)
ARPU值
Average Revenue Per User
用戶(hù)平均收入
ARRPU值
Average Revenue Per Paying User
平均每付費用戶(hù)收入
PUR
Pay User Rate
,付費比率
LTV
Lift Time Value
,生命周期價(jià)值
ROI
retur nonin vestment
投資回報率
KOL
Key Opinion Leader
鍵意見(jiàn)領(lǐng)袖
LBS
Location Based Services
基于位置的服務(wù)
CMS
Content Management System
內容管理系統
UGC
User Generated Content
用戶(hù)創(chuàng )造內容
PGC
Professional Generated Content
專(zhuān)家創(chuàng )造內容
SNS
Social Network Sites
社交網(wǎng)站】
MRD
Market Requirements Document
市場(chǎng)需求文檔
BRD
Business Requirements Document
商業(yè)需求文檔
PRD
Product Requirements Document
產(chǎn)品需求文檔
FSD
Functional Specifications Document
功能詳細說(shuō)明
PSD
Product Specifications Document
產(chǎn)品規格文檔
SRS
Software Requirements Specification
SPU
Standard Product Unit
標準化產(chǎn)品單元
SKU
stock keeping unit(庫存量單位)
PV
Page View
頁(yè)面瀏覽量或點(diǎn)擊量,用戶(hù)每次刷新即被計算一次
UV
Unique Visitor
獨立訪(fǎng)客
GMV
Gross Merchandise Volume
成交總額(一定時(shí)間段內)
CPC
Cost Per Click
按照點(diǎn)擊量收費的推廣方式